I hurry to say that it is not mandatory for all pages. If you don't like timeline don't change your pages' design.
Social Media Marketing is interaction. You should communicate with your fans.
This is a rule of Social Media Marketing. And here Facebook has a new tool. Now you can contact with your fans using messages.
http://timelineforpages.com writes:
The newly created Timeline for pages Facebook tool would allow you to create a fan page tab and represent your brand history in a timeline. You can let your Facebook fans see that your brand has history and you can pinpoint milestones or achievements.
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